Skip to main content

Case Study

uMkhonto weSizwe Party

The uMkhonto weSizwe Party (MK Party) became the first South African political party with a members' mobile app using Uniflo.
Share this story
Download the App

The Problem and the Opportunity

Unifying and structuring a new national political party

The MK Party's members are an under served informal economy. As a political party it relies on suppliers and their services for collection, communication, collaboration, and information about membership. The MK Party has no single official ideological point of contact.
The MK Party's location based data is inaccurate or unavailable, internal and external political interests can skew any raw data collected and there is no formal database for members or a system that collects membership fees.
Less than 1 in 7 MK Party voters are members and most of the voters use social media apps daily.
650k

MK Party Members

Estimated
4.6m

Votes

Cast in the last elections
26m

Daily Social Media Users

in South Africa on mobiles

The MK Party came 3rd in its 1st elections

The MK Party celebrated its first year anniversary

The MK Party prepares for its first local elections in 2026

The MK Party gave South Africa its 1st political party with an official app through Uniflo

The

uMkhonto weSizwe Party App

A mobile app on Android and IOS for the uMkhonto weSizwe Party that contains a digital membership card, a digital wallet, social functions and collaboration tools. A single touch point for all things MK that members carry with them everywhere.

The MK Party's app builds party cohesion with features that bring the party together

Social Activity Stream

Posting, Commenting and Reacting
Members interact socially on the MK Party app allowing them to express themselves, mobilize and discuss current affairs.

Video Library

Podcasts, Speeches and Videos
The MK Party's ideology, organizational history and official speeches are held in a library on the MK Party app. Members watch and comment.

Party Arms

Official MK Party Structures
Official groups according to MK Party structures coordinate, communicate and collaborate. The MK is able to manage its party through the app.

Live Streaming

Go live for your Followers
Broadcast directly to members, complete with reactions and gifts. The go live feature gives the MK Party realtime fellowship amongst members.

Calls

Voice, Video Calls and Messaging
Call or chat with other MK Party members or leaders securley and privately. MK Party app gives the MK Party peace of mind in its communications.

Wallet

MKP Coin and Rand Wallet
The MK Party app contains a wallet and MKP coin as virtual currency. This gives party members a verified form of exchange for MK merchadise.

And more...

MK Party Administration

Member analytics through Uniflo
The MK Party app comes with a web administration portal that gives the uMkhonto weSizwe Party the ability to manage the app and its members as well measure its performance. Uniflo gives the MK Party monitoring for membership, registration, geo analytics, demographics and party programs. This differentiator is key for the upcoming elections.
4000+ Wards
Data By Party Structure
3 Membership Streams
USSD, Mobile App and Web Registration
Digital Collections
Web and App Donations and Payments

Just like the uMkhonto weSizwe Party you can use Uniflo to increase the cohesion in your membership

Compare Features
Payment Plans